Law Firm Website Design and Development
Our website design and development engagements follow a rigorous Five-Step Process. The goal is to ensure that each client's vision and specific business goals are properly documented and implemented, and that nothing "falls through the cracks." Read below to learn more about our website development services, then visit our sample website portfolio to see what we've achieved for some of our legal industry clients.
Step 1: Site Strategy
Step 2: Site Design
Step 3: Site Coding
Step 4: Site Content and SEO
Step 5: Site Management
Step 1: Site Strategy (back to top)
We are more than just a team of technologists – we are legal marketers (and former lawyers) who understand the unique business and marketing needs of law firms. Accordingly, before we write a single line of code, our first step in any website development project is to schedule one or more confidential "brainstorming" sessions to:
- Identify the firm's key areas of expertise, and primary industries and clients served
- Analyze the competitive landscape in which the firm operates
- Understand the firm's current brand and image within the legal marketplace
- Review the business case for various website features and functionality from the standpoint of cost/benefit
- Explore the potential utility of email marketing, blogs, search engine advertising and other online marketing initiatives to maximize ROI on the firm's website investment
The outcome of these strategy sessions is a roadmap that will guide subsequent design and development decisions, thereby ensuring that the technology deployed conforms to the firm’s business goals and objectives, and not vice versa.
Step 2: Site Design (back to top)
Using appropriate layouts, and the right mix of imagery, colors, font styles, and interactivity, our graphic artists will create a site design that:
- Communicates the appropriate brand image and practice focus
- Employs intuitive and user-friendly navigation
- Maintains a consistent “look-and-feel” across all pages
- Matches existing marketing materials
Step 3: Site Coding (back to top)
Utilizing the latest database-driven techologies, our programmers will deploy a site that:
- Is optimized for maximum search engine visibility
- Is easily updated by non-technical staff using a content management system with an interface that looks and functions like MS Word
- Features user-friendly navigation that enables visitors to quickly and easily find the information they are looking for and take desired actions
- Facilitates the capture of newsletter subscriptions and visitor contact information through well-positioned forms
- Offers appropriate customer support capabilities
- Enables the secure sharing of confidential documents with clients through an extranet
Step 4: Site Content and SEO (back to top)
The importance of well-written site copy cannot be overstated. Site copy that is crisp, clear and informative encourages repeat visits and strengthens client loyalty. We maintain a network of experienced writers (many of them former practicing attorneys) who can work with your staff on everything from attorney bios and practice area descriptions to ghost-written articles for firm newsletters and posts for firm blogs.
Site content should also be optimized for search engines. Our SEO experts will research the keywords and phrases that your potential clients are using in search engines to locate law firms providing the same services that you do. These keywords and phrases can then be incorporated into your site copy, code and meta tags.
Step 5: Site Management (back to top)
Once your site launches, your job is just beginning. In order to generate an acceptable ROI on your website investment, you need to regularly monitor the source and volume of traffic on your website, and visitor navigation patterns. Proper analysis of site traffic reports will yield insights that can lead to modifications in site design, navigation and functionality that will increase inquiries, subscriptions and other success metrics.
We can implement and maintain a successful site analytics program for your site that uses easy-to-read, highly visual reports to:
- Measure page views, unique visitors and hits (by day, month, hour, etc.)
- Monitor the navigation patterns of your visitors
- Identify the search engines spidering your site
- Discover the keywords visitors are using to find you, and which keywords they're using on each search engine
- Trace where your visitors are coming from (referring sites, referring URLs, IP addresses, and more)
- Measure the effectiveness of various search engine advertising programs and email marketing campaigns from the standpoint of conversion rates
Based on these reports, we will recommend incremental modifications to your site design, navigation and functionality to improve key success metrics.
