Interactive Solutions: Law Firm Podcasts, Videocasts, Webcasts and More
Our interactive online marketing solutions cover a broad array of technologies and techniques designed to help law firms and individual attorneys creatively engage and converse with clients and prospects in a variety of formats:
Podcasts (back to top)
By
the end of 2007, the number of individuals in the United States who had ever
downloaded a podcast reached 18.5 million, while the number
individuals who download and listen to an average of one or more podcasts per
week reached 6.5 million. By the end of 2008, these numbers
increased to 28 million and 10 million, respectively, while by
2012, they are expected to rise to 65 million and 25 million.
Law firms and individual attorneys can take advantage of the explosive growth of podcasts to create their own syndicated online radio shows that will:
- showcase their expertise
- build a loyal audience
- generate new leads
- drive website traffic
eLawMarketing offers a suite of services to help law firms and individual attorneys create, host and promote podcasts. Read below to learn more about our podcasting services, then visit our sample podcast portfolio to hear some legal industry broadcasts. We also invite you to visit our blog to learn more about law firm podcasting best practices.
• Scripting: A key ingredient determining the popularity of podcasts is quality content. We’ll work with you to develop engaging scripts that will capture the attention of your listeners.
• Production: We’ve partnered with a professional sound studio that can edit your recordings, add custom introductions, and supply voiceover talent for recording scripts or conducting attorney interviews.
• Hosting: Make your podcasts accessible to listeners via online play bars, RSS feeds, and email.
• Promotion: we'll promote your podcasts by posting the RSS feeds to sites such as iTunes.
• Flash: Convert a Powerpoint to Flash and add audio to create
a synchronized podcast with both audio and visual elements. Click
here for a podcast incorporating Flash slides.
• Podcasting center: Deploy a custom podcast center on which to showcase and share your firm’s podcasts in accessible formats (view sample).
• Tracking: Track how many people are listening to or downloading your podcasts.
• Landing pages: Your relationship with your viewers should
not end with the conclusion of your broadcast. Instead, direct listeners to
special landing pages with a “call to action” where they can fill
out and submit online forms to request further information from your firm, or
sign up for an email newsletter.
We build landing pages that maximize conversions! Each time a visitor to your
landing page submits a form, the following actions occur:
- contact information is automatically captured in a database (databases can be exported to Excel as .txt or .csv files)
- a branded confirmation message is displayed to the prospect
- a confirmation email is sent to the prospect (email can be personalized with prospect name (“Dear John”) and other details submitted with the form)
- notification of the new lead is distributed via email to appropriate staff for followup.
Learn more about law firm podcasting "best practices."
Videocasts (back to top)
A
recent survey of B2B marketers revealed that:
- 71% believe that online video can help build brand awareness
- 63% are likely to invest in a branded video destination in 2009
- 47% expect online video to generate more leads in 2009
Importantly, the interest in online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers. A recent demographic profile of visitors to video-sharing sites such as YouTube by the Pew Internet & American Life Project found that, for example, 14% of visitors were age 30-49; 33% had some college or graduate school education; and 35% had a household income of $50,000 or greater.
Given the popularity of online video, law firms and individual attorneys should be thinking how they can best leverage online video for marketing and business development. Popular video applications include:
- client testimonials
- firm profiles
- client education
- recruiting
eLawMarketing offers a suite of services to help law firms and individual attorneys create, host and promote videocasts. Read below to learn more about our podcasting services, then visit our sample videocast portfolio. We also invite you to visit our blog to learn more about law firm video best practices.
• Scripting: a key ingredient determining the popularity of online videos is quality content. We’ll work with you to develop engaging scripts that will capture the attention of your viewers.
• Filming: we’ve partnered with a production company with
a nationwide network of professional videographers. So whatever city you are
located in, or if you have multiple offices across the country, we can arrange
for a professional videographer to come to your offices to film your videos.
• Production: our production partner will convert your raw footage into a video masterpiece! Services include:
- Video editing, including insertion of custom transitions, graphics and captions
- Audio narration using voiceover talent
- Intro and Outro screens
- Formatting for Internet viewing.
• Hosting: stream your video online inside a custom video player that is optimized for the search engines, and supports viral marketing.
• Promotion: we can help you promote your video via YouTube, MetaCafe and other online video sharing sites.
• Video center: deploy a custom videocast center in which to showcase and share your firm’s videos in an accessible format (view sample).
• Tracking: we can implement advanced tracking tools to help you determine how many people are viewing your online videos.
• Landing pages: Your relationship with your viewers should
not end with the conclusion of your broadcast. Instead, direct listeners to
special landing pages with a “call to action” where they can fill
out and submit online forms to request further information from your firm, or
sign up for an email newsletter.
We build landing pages that maximize conversions! Each time a visitor to your
landing page submits a form, the following actions occur:
- contact information is automatically captured in a database (databases can be exported to Excel as .txt or .csv files)
- a branded confirmation message is displayed to the prospect
- a confirmation email is sent to the prospect (email can be personalized with prospect name (“Dear John”) and other details submitted with the form)
- notification of the new lead is distributed via email to appropriate staff for followup.
Learn more about law firm video "best practices."
Social Media (back to top)
Marketers
have rated social media networking as one of their top marketing tools in the
current recession given the potential of this form of marketing to generate
substantial publicity and leads with minimal financial outlay.
To help attorneys effectively use social media sites to market themselves and their firms, and develop new business, eLawMarketing now offers social media workshops. We can either (i) come to your firm and deliver an “on site” presentation, or (ii) schedule a remote webinar using Webex that allows multiple offices to participate.
Presently, our presentations focus on the two most popular social networking tools: LinkedIn and Twitter. Here’s what attendees will learn:
- How to compose an effective profile
- How to build your “connections”
- Why you should join groups (or even create your own!)
- How to monitor “conversations” within your groups
- How to initiate discussions within your groups
- How to use “applications” to showcase your work
- Common ethical issues
- What is Twitter? (the basics)
- How to “follow” other people (and get your own followers)
- Customizing your Twitter profile
- How to efficiently manage the flow of “tweets”
- How to search for “conversations” where you can contribute
- Retweets, hashes and other Twitter jargon
- Helpful third party Twitter applications you should consider
Visit our blog to learn more about lawyer social media best practices.
Webcasts (back to top)
According to a 2007 MarketingSherpa study, webcasts (a/k/a webinars
or web conferences) were the second most popular lead generation tool for B2B
marketers. Webinars also help position your attorneys as authorities
in their fields.
eLawMarketing offers a suite of a la carte services to help law firms and individual attorneys create, host and promote law firm webcasts:
- Arranging online registration options (both fee and no fee)
- Designing and hosting event and registration landing pages (view a sample webinar landing page)
- Designing, distributing and tracking email promotions (view a sample promotional email)
- Sourcing lead lists
- Creating Powerpoint slides (view sample Powerpoint slides in Flash)
- Training and coaching presenters
- Developing White Papers as webinar giveaways to reinforce thought leadership
- Helping with the selection of a webinar provider
- Moderating events
- Conducting post-event surveys
Visit our blog to learn more about law firm webinar best practices.
White Paper Marketing (back to top)
White papers have serious “viral marketing” benefits. Research shows that 77% of prospects who download white papers will pass it along to their colleagues, and 24% will pass it along to a supervisor (MarketingSherpa).
White papers can also be lead generation machines, especially when tied to an online press release announcing their publication and linking to an optimized landing page offering the white paper for download.
eLawMarketing helps law firms and attorneys convert white papers into powerful marketing tools. Our services include:
• Topic Development: Selecting the right topics for your white papers is key. Avoid broad topics that it would take a book (or at least a law review article) to cover properly. Instead, focus on a small, but fascinating slice of your knowledge base. To paraphrase a well-known proverb, write about the “trees;” not the “forest.” We’ll help you brainstorm to find the right topic.
• Ghost Writing: Too busy to write a white paper? Our attorney writers can interview an attorney, develop an outline, and convert it into a compelling, well-written draft for the attorney’s review.
• Compliance With Best Practices: We'll provide guidance on such details as effective white paper titles, length and formatting.
• Promotion and Conversion: How you promote your white paper will determine its success. We’ll assist with drafting an online press release to promote the white paper, and an effective landing page to convert traffic from the press release into leads.
Visit our blog to learn more about white paper marketing best practices for law firms.
Powerpoints (back to top)
Powerpoint’s custom styles and animation can help you create engaging
presentations that:
- Capture your audience’s attention
- Deliver your message with style and clarity
- Leave a lasting impression
Popular Powerpoint applications include:
• New Business Pitches: Creatively communicate your firm's expertise and successes.
• Flash: Powerpoints can be converted into Flash presentations and displayed on the Web. Make your entire Powerpoint portfolio available for viewing on your website! (view sample)
• Audio: Convert your Powerpoint to Flash. Then add sound to create a synchronized podcast with both visual and audio elements.(view sample)
• Brochures: Powerpoints can “double” as interactive brochures distributed electronically to prospects together with other marketing materials.
Flash (back to top)
eLawMarketing works with a talented team of Flash programmers. We can deliver
sophisticated and engaging Flash animations for a host of marketing purposes:
- Flash magazines and newsletters (converted from PDF)
- Flash Powerpoint presentations (with synchronized audio)
- Flash holiday cards with music - custom cards and stock animations
