“Creativity requires the courage to let go of certainties”
Erich Fromm
The holiday season is fast approaching. Check out Flash holiday ecard samples from prior years below. Then contact us to learn more.
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Dewey LeBoeuf |
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May 02, 2005
rhc_services_list
“Excellence is not an act, but a habit”
Aristotle
The holiday season is fast approaching. Check out Flash holiday ecard samples from prior years below. Then contact us to learn more.
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Dewey LeBoeuf |
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Download recent white papers on law firm marketing technology:
Attorney Blogging: Best Practices
Upgrading a Law Firm Website
April 29, 2005
April 21, 2005
Portfolio Blogs
Sample Law Firm Blogs
Perkins Coie (campaign finance)
Pepper Hamilton (podcasting blog)
D'Amore & Associates (Oregon personal injury law)
Pomerantz Haudek Block Grossman & Gross LLP (securities law)
Domain Name Shame (domain name disputes)
Ober Kaler (Maryland Condo Law)
Farella Braun + Martel (beverage law, insurance coverage law, IP law)
Meyers Nave (municipal law)
DeCaro & Kaplen (brain injury law)
Embezzlement Lawyer Blog (embezzlement law)
Lang Michener (commercial real estate)
PD Counsel (law firm practice management)
JD Bliss (attorney career satisfaction)
Reed Tinsley (healthcare CPA)
Too busy and don't have time to write a blog? We'll write it for you. Depending on your needs, our blog writers will prepare and publish 5, 10, 15 or 20 posts a month to ensure that your blog is updated at the frequency necessary to maximize high search engine rankings.
Click thumbnail above to view website |
Perkins Coie - More Soft Money Hard Law
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Robert F. Bauer, formerly a partner in Perkin Coie's Washington, D.C., office, and now serving as White House Counsel to President Obama, maintains a niche blog called More Soft Money Hard Law focused on "political" law; that is, reporting, commentary and analysis concerning developments in the regulation of the political process, including campaign finance, redistricting and elections law.
The website was relaunched on a proprietary content management system ("CMS") provided by eLawMarketing. The CMS was customized to meet the specifications of the site's administrator for optimal control over site layout, display and archiving.
Pepper Hamilton
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Pepper Hamilton is a national law firm with 450 lawyers in seven states and the District of Columbia. When the firm approached eLawMarketing about a podcasting program, we advised using an interview format that would position individual attorneys as experts in their fields. The project culminated in the launch of a Podcast Center that hosts the firm's podcasts, and is maintained on a self-service basis by one of the firm's marketing managers. Each broadcast is available to listeners in 3 formats - instant play bar, RSS feed, and MP3 file.
Visit Pepper Hamilton's PodCenter. Or click the "play" button (i.e., gray arrow) below to instantly listen to a short podcast with Susan Lessack, a partner with Pepper Hamilton’s Labor and Employment Group, on smoking policies in the workplace.
MP3 File
| Click thumbnail above to view law firm blog |
D'Amore & Associates
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The Oregon personal injury lawyers at D’Amore & Associates are dedicated to asserting the rights of its clients who have been injured by the negligence and intentional conduct of individual and corporate wrongdoers. They have successfully represented thousands of clients in the western United States in many different areas of personal injury law.
The firm's new blog updates existing and prospective clients, as well as other attorneys, on recent news and other developments in the field of personal injury law.
| Click thumbnail above to view law firm blog |
Pomerantz Haudek Block Grossman & Gross LLP
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The securities class action lawyers at Pomerantz Haudek Block Grossman & Gross LLP are nationally known for representing investors injured by securities fraud. They also represent clients in antitrust, shareholder derivative, consumer, health care, and ERISA litigation. The firm continues the proud tradition established over fifty years ago by the firm's founder, Abraham L. Pomerantz, known as the dean of the class action bar and one of the "pioneers who developed the class action/derivative action field." The firm has won settlements and judgments on behalf of its clients aggregating many hundreds of millions of dollars.
The firm's new blog - PomTalk - is intended to provide insightful and timely commentary on legal issues of interest to hedge funds and other institutional investors and essential to effective fund management.
| Click thumbnail above to view law firm blog |
Domain Name Shame
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The Long Island law firm of Moritt Hock Hamroff & Horowitz publishes the domain name dispute lawyer blog, which reviews decisions of the WIPO Arbitration and Mediation Center resolving disputes between companies and/or individuals concerning the rights to use certain domain names.
Among the arbitrations analyzed by the blog include a dispute between Donald Trump and a third party over the domain name "trumplogos.com" (which Trump won), and a fight between Bill Cosby and another company over the domain name "cosbykids.com" (which Bill Cosby won).
| Click thumbnail above to view law firm blog |
Ober Kaler
Back to top
Ober Kaler's Maryland condo law blog, published by leading Maryland condo lawyer, Raymond Burke, discusses issues relevant to condominium development and ownership in Maryland.
Issues covered include: state real property laws, legislation and regulation; warranties; and residential and commercial condominium ownership.
Farella Braun + Martel
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The California law firm of Farella Braun + Martel retained us to design and launch blogs across multiple practice areas. To date, blogs have been launched by the firm's beverage and alcohol lawyers, insurance coverage lawyers, and intellectual property lawyers.
Click the thumbnails below to visit three of Farella Braun + Martel's blogs
| Beverage Law | Insurance Coverage Law | Intellectual Property |
| Click thumbnail above to view law firm blog |
Meyers Nave
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The Public Law Department at Meyers Nave has built a reputation as a trusted advisor to cities, towns, counties, redevelopment agencies and special districts, and is now the largest public entity law firm in Northern California.
The Public Law Department recently launched a blog to cover developments in the field of municipal law, including issues related to land use, elections, government revenue and taxation, redevelopment, public contracts and telecommunications
| Click thumbnail above to view law firm blog |
DeCaro & Kaplen
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DeCaro & Kaplen, led by leading brain injury lawyer Michael Kaplen, obtains exceptional results for clients who have suffered concussions or other head trauma. The firm also handles medical malpractice, burn injury, vehicle accident, and premises liability cases.
The firm's blog has resulted in numerous leads from potential clients seeking representation and inquiries from reporters seeking to tap the firm's brain injury expertise.
The blog enjoys top rankings in the search engines.
| Click thumbnail above to view law firm blog |
Embezzlement Lawyer Blog
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Launched in November 2005 for a criminal law firm in California, the embezzlement lawyer blog has secured the #1 ranking in Google for "embezzlement lawyer," and frequently grabs the #2 spot in Google for "embezzlement" - just below Wikipedia.
The blog covers developments in the field of embezzlement law (including recent indictments, convictions and sentencing of persons accused of embezzlement), and reviews resources in the field of embezzlement, employee theft and forensic accounting.
With over 2,000 page views per month, the blog is presently available for sponsorship by a criminal law firm with an embezzlement practice.
| Click thumbnail above to view law firm blog |
Lang Michener
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The real estate group of the leading Canadian law firm Lang Michener publishes a blog on the subject of commercial Canadian real estate. The group's clients include financial institutions and other capital providers, commercial and retail users, property owners, developers and managers and real property users in a wide range of industries.
| Click thumbnail above to view blog |
PD Counsel
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Practice Development Counsel's *Next Generation, Next Destination* program was developed by Phyllis Weiss Haserot and Richard T. McDermott to offer transitioning planning to law firms that benefits senior partners and facilitates the professional growth of younger partners.
The firm's blog covers issues related to the transfer of firm governance from one generation of lawyers to the next.
| Click the link above to view blog |
JD Bliss
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JD Bliss is a leading provider of resources to lawyers seeking career satisfaction and work life balance. The company's blog features success stories of attorneys who have achieved greater career satisfaction both in and out of law, media coverage of lawyers who are pursuing intriguing career paths, and leading books on career satisfaction and work life balance.
The blog has helped the firm obtain valuable press coverage and increase its email newsletter subscriber list to over 27,000 attorneys nationwide.
The blog enjoys top rankings in the search engines.
| Click thumbnail above to view blog |
Reed Tinsley
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Reed Tinsley is one of the country's foremost experts on healthcare accounting and medical practice management.
His blog offers useful insights and guidance for medical practices and other healthcare entities in such areas as HIPAA, managed care, business valuation, and strategic planning.
April 17, 2005
Services Blogs
Attorney and Law Firm Blogs
Lawyer blogs (or "blawgs") have rapidly emerged as one of the most powerful -- and cost-effective -- legal marketing tools around. Read below to learn more about our blog services, then visit our sample blog portfolio to see what we've achieved for some of our law firm clients.
Well-designed blogs that follow our "best practices" can help individual attorneys and law firms:
- secure higher search engine rankings
- increase media visibility
- develop thought leadership in a niche practice area
- demonstrate expertise to prospective clients.
When you select our team to design and launch your lawyer blog, we will:
- design an eye-catching blog template that matches the look-and-feel of your website (click thumbnail to right)
- prepare meta-tags that incorporate the keywords and phrases that prospective clients are using in the search engines to locate attorneys that offer the same services that you do
- employ a CSS-based layout to ensure a low code-to-content ratio, and higher search engine visibility for your primary keywords and phrases
- promote the launch of your blog, including submission to key law blog directories and search engines
- train you in basic blogging tasks such as posting entries and adding links
- offer cost-effective hosting blog hosting and maintenance options
- provide blogwriting services that help you achieve the "post frequency" necessary for high search engine rankings using source material that you identify
Services Online Association
Online Association Management Tools
eLawMarketing's online association management application is an affordable, cutting-edge, Internet-based software solution that enables associations and other law-related organizations (such as individual chapters of the ALA) to manage their membership, events, vendor sponsors, job listings, photos and organizational documents from a single, secure, web-based interface and database. Featuring robust technology and a fully integrated database framework, the application dramatically reduces administrative hassles, and saves time and money, and delivers value-added to association members.
Read below to learn more about our online association management software.
MODULES
Membership Management
Event Management
Vendor Management
Job Listings Management
Photo Gallery Management
Secure Organizational Document Sharing
Membership Management (back to top)
Our software will dramatically reduce the workload involved in managing your organization's membership. Members can renew their memberships, update their profiles, or pay their dues online. Administrative tools enable you to run a variety of membership reports, including registration and billing histories, and lists of expiring members or new members. The core tools include:
Online Membership Directory: A private member directory is always accessible online to administrators through a password-protected site (click thumbnail to right). Flexible search and reporting features allow you to view the entire membership directory or to find members based on specified queries. Your directory may be downloaded at any time. A public directory can also be made available to your members on your website.
Administrative Center: Only designated administrators have access to your organization's Member Center where your member data is stored. Here you can manually add new members, terminate memberships, update a member's personal information, or view a member's registration and billing history (thus facilitating rapid resolution of billing issues). The Member Center offers numerous reports available for download to spreadsheets and other software applications. Click thumbnail images below.
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Customizable Membership and Billing Options: Our software offers you total control over the information you wish to capture from your members and to maintain in your member database. In addition to contact and demographic data, you may customize a number of text fields, drop-down lists, and check boxes to capture and maintain additional information, allowing you great flexibility in the information that is available in your member directory (click thumbnail to right). Once the membership fields are finalized, and your membership data is uploaded, members can be issued usernames and passwords to log in to review and update their member profiles online on a self-service basis.
As far as billing, annual, semi-annual, quarterly, monthly, or weekly dues may be accepted online. Recurring membership fees may be automatically billed at rates and frequency of your choosing. No more spending hours collecting overdue membership fees! (click thumbnail to right)
Online payment processing is handled by Verisign, an industry-leading, highly secure encrypted gateway. Your members will feel safe transacting online.
Flexible Online Join Process: You may determine how you want members to join your group. They may join online and instantly have access to your members-only area, or your online application process may require approval from a site administrator. You may also turn off the online registration process and have interested parties contact you directly for membership information.
Event Management (back to top)
Our software provides you with more than just a static calendar displaying event information. The web-based calendar serves as a complete event scheduling and online event registration system. Attendees always have up-to-the-minute event information, including directions and maps. Icons indicate when activities have been posted, updated, or cancelled. Members and guests register for your events online and a real-time RSVP list is maintained. Email event reminders increase attendance and participation. Members can even export their events to their Microsoft Outlook calendar or PDA. The core tools include:
Interactive Online Event Calendar: Communicating information about your activities has never been easier. Your calendar is always current and members have easy access to event times, dates, locations, maps, and other information. Your events may also be categorized and members may filter the calendar for only the categories of interest to them. (click thumbnail to right)
See sample online events calendar
Once someone has registered for an event online, they can export the information to their Microsoft Outlook calendar. From Outlook, they may synch with a PDA. This is useful feature designed to increase member attendance and participation.
Event details are available to the public only if the event has been designated as a "public event." Members register for members-only events by logging into their accounts with their usernames and passwords.
Event Administrative Center: You may designate who has the authority to create and edit events and to post them to your organization's calendar. Administrators use the Event Administration Center to review the event queue and approve events online. No event goes onto your web-based calendar before the administrator approves it. You can quickly and easily update or cancel events here as well.
The Event Center is color coded for easy identification (click thumbnail to right). Green indicates that the event is scheduled and on the event calendar. Yellow indicates the event is awaiting approval and not yet visible to your members. Cancelled events appear in Red.
Event organizers always have access to updated event RSVP lists and registrants' contact information (click thumbnail to right). At the appropriate time, you may quickly send email event reminders to all of the members on an event's RSVP list. If for some reason, the event time or location changes, you can easily inform the registrants of the changes. No confusion and no communication breakdowns.
3. Online Event Registration and Payment Registering for events is fast and easy for your members. A real-time list of attendees is maintained, and you may also collect event payments online. Payment processing is handled by an industry-leading, highly secure encrypted gateway. Your members will feel safe transacting online. Click thumbnail to right.
Vendor Management (back to top)
Our vendor management tool allows organizations to easily manage vendor directories and advertising on their websites. Features include:
- Customization of the data fields captured for vendors
- Create multiple vendor categories (e.g., finance, IT, staffing, etc.)
- Easy-to-use administrative interface for uploading vendor data, including logos and website URL's (click thumbnail to right).
- Ability to create rotating banner ads on your website with vendor logos and website URL's
- Creation of searchable vendor directory for website with multiple categories
See sample vendor sponsorship listing
Job Listings Management (back to top)
Our job listings management tool allows organizations to add a searchable job board to their websites to notify members of job opportunities.
Features include:
- Customization of the data fields captured for each job listing (e.g., experience required, salary offered, etc.)
- Create multiple job opportunity categories (e.g., accounting, administrative, human resource, etc.)
- Easy-to-use administrative interface for uploading job listing data (click thumbnail to right).
- Creation of searchable job listings directory for website with multiple categories
Photo Gallery Management (back to top)
Our photo management tool enables organizations to add a photo gallery to their websites.
Features include:
- Easy-to-use administrative interface for uploading photos, including full size and thumbnail versions of photos and insertion of photo captions (click thumbnail to right)
- Creation of photo gallery on website that members may browse
See sample online photo gallery
Secure Organizational Document Sharing (back to top)
A separate section in the members-only section of your account can be designated for upload of key organizational documents such as boards minutes. Access can be restricted to those organizational leaders such as board members who need to review and comment on such documents.
Services Email
Law Firm HTML Email Marketing
eLawMarketing offers an "agency" approach to email marketing that provides our law firm clients with important advantages:
- Legal industry expertise
- Cutting edge design
- Optimized deliverability
- Sophisticated software
Download our brochure - Why eLawMarketing - to learn more about how our tailored email marketing solutions for law firms differ from the cheaper email blast services.
For law firms launching a new HTML email marketing program, we offer a rich set of core features that will meet the needs of most firms. As your email marketing program grows in scope and complexity, we offer upgrades to advanced features (generally not available with the cheaper email blast services) that address specific challenges such as integration with CRM systems, online RSVP forms for event registrations, and optimized deliverability. Click the links below to learn more. Then visit our HTML email portfolio to see sample templates created and deployed for some of our clients.
CORE FEATURES
Download Core Edition brochure
Email Marketing Strategy
Template Design
Campaign Creation and Distribution
Core Deliverability Features - Getting Past Filters
Campaign Analytics
List Management
ADVANCED FEATURES
Download Advanced Edition brochure
Advanced Deliverability
Integration with Interaction and other CRM
Online RSVP for Event Management
Dynamic Content
International Language Support
Centralized Brand Management and Compliance
Email Marketing Strategy (back to top)
As legal marketers (and former lawyers), we understand that technology must serve the business needs of the firm, and not vice versa. Accordingly, before clients embark on an email communications program, we help our law firm clients to:
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Identify the firm’s target audiences, and assess what types of email content will deliver the highest value to each audience, and promote continued, loyal readership
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Analyze how various forms of email communication - newsletters, alerts, invitations, etc. -- will advance the client's business goals
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Discuss the structural aspects of the client's email marketing program - centralized or decentralized
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Plan how campaign statistics will be leveraged into new business development opportunities
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Assess how email marketing will integrate with other online marketing initiatives such as websites and blogs
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Review the business case for various email marketing features from both a business development and cost standpoint
The outcome of our strategic and tactical advice is a roadmap that will guide subsequent design, development, and content decisions.
Further, after a firm launches an email marketing program, we remain available on an ongoing basis to help:
- Monitor and interpret results
- Refine a law firm's email marketing strategies and tactics in light of past results in order to maximize ROI.
Template Design (back to top)
Using an appropriate layout, and the right mix of graphics, colors, and font styles, our professionals will design and code an email newsletter template that:
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Projects a firm's brand image and business focus
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Promotes loyal readership and high response rates
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Is optimized for readability and deliverability
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Matches the look-and-feel of your law firm website
We offer a full spectrum of flexible templating options ranging from automated stock templates to completely custom HTML templates.
Click the thumbnails to the right for a full size view of a sample custom template (top) and stock templating options (bottom).
Campaign Creation, Distribution and Tracking (back to top)
Individual campaign creation and distribution can be outsourced to our team, or handled in-house on a self-service basis by your own staff. For clients electing the self-service route, we offer software with the following features, among others:
- 24/7 secure account access: to create, edit, distribute and track campaigns on self-service basis
- High capacity mail servers: your IT folks will love the fact that you no longer need to use the firm's own mail servers to distribute your email communications. Our servers can handle millions of emails a day and are available 24/7 for distributions.
- Flexible HTML template options: contract with eLaw or a third party designer to build custom HTML email templates, or use our automated "template generation" tool to build 1 or 2-column templates on-the-fly on a self-service basis with no technical experience required
- Easy email campaign creation with HTML editor: user-friendly interface that looks and functions like MS Word enables non-technical users to easily assemble campaigns on-the-fly using stored templates and text from documents or Web pages. Icons in toolbar automatically format text: easily apply bolding, italics, hyperlinks, bulleting; insert tables; and more. For more experienced users, the underlying HTML code in an email can be accessed at the click of a button (click thumbnail screenshot to right to see detail).
- List management: easy upload of subscriber data (up to 10 custom fields with Core package). Supports automatic unsubscribe (with all removals tagged to avoid inadvertent inclusion in future campaigns), deduping, and bounce management. Supports an unlimited number of lists. Lists can be organized into folders and subfolders (read more below).
- List filtering: create sublists based on database queries (e.g., all clients whose industry equals "Energy") for more targeted mailings and better response rates. Includes option for A/B testing of factors such as subject lines using random list generation.
- Image hosting: all images in emails hosted on our servers. This eliminates bandwidth issues caused when images for email campaigns are hosted on your own web server. Folders and subfolders can be created for simplified image management
- Campaign tracking: system tracks opens, clickthroughs, bounces (hard and soft), and unsubscribes by individual subscriber name and email address with easy comparison across multiple campaigns (see screenshot to right). Mine campaign data for business development leads! (read more below)
- Plain text support: for subscribers who do not want or cannot read HTML emails
- Personalization: subject lines and body of emails can be personalized with data from subscriber fields (e.g., Subject: John Doe Invites You to Join Us at a Seminar)
- Embedded surveys: create and embed surveys within emails; prepopulate survey fields with subscriber data to maximize response rates
Core Deliverability Features - Getting Past Filters (back to top)
Since current spam filtering software may at times erroneously block legitimate emails, we've taken several steps to ensure our clients achieve the highest possible delivery rates.
Content Detective: available as a "core" feature, "Content Detective" is a proprietary tool that mirrors the logic used by anti-spam software to identify words, phrases, and patterns that are likely to trigger filters, and then recommends a resolution to each identified problem before an email is sent (click thumbnail to right for a full view of the interface).
Private IP address: every mail server has an address identifying the origin of the emails sent from it. If you share a mail server with mom-and-pop businesses and they generate complaints, your firm's deliverability will suffer. Our Core Edition provides law firms with their own unique IP address not shared by any other client. This helps insulate a firm from the email practices of other accounts, and can help a firm negotiate "whitelisting" arrangements with any clients who are filtering the firm's email communications.
ISP Agreements: Our mail server host has "white list" relationships with key ISP's (e.g., AOL, Yahoo, etc.), and anti-spam organizations. White list status allows mail sent by our clients to be appropriately delivered without filtering.
We also offer more advanced solutions for firms interested in maximizing deliverability.
Campaign Analytics (back to top)
After your email campaign launches, you’ll want to measure its success. Our advanced tracking tool presents campaign reports on the following metrics in an easy-to-read, highly visual format (click the thumbnail to the right for a full view):
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Opens and open rates
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Clickthroughs and clickthrough rates
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Unsubscribes and unsubscribe rates
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Bounces and bounce rates (including differentiation between "hard" and "soft" bounces)
Each of the above statistics can be drilled down to the individual recipient level so that you can see precisely who opened your emails, and which content was most popular with which readers. This level of detail provides unmatched opportunities for “rainmakers” to engage in followup business development efforts tied to clients' demonstrated interests.
List Management (back to top)
Our list management tools ensure that your subscriber lists will remain "clean" and current. Features include:
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Deduplication of emails so no subscriber will receive more than one message in one campaign
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Color coding of emails for quick and easy identification of status
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Centralized capture of bounces
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Removals "remembered" by system to avoid resending emails to subscribers that opted out
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Easy import and export of lists (real-time integration with CRM such Interaction is available as an enterprise feature)
Advanced Deliverability (back to top)
Download Advanced Deliverability brochure
Many anti-spam filters now use authentication as a filtering tool. Increasing use of such filters can impact deliverability of even legitimate email communications. Our advanced deliverability solution provides authentication of custom domains registered by our clients. Authentication protocols supported include Sender ID/SPF authentication (i.e., we will publish the correct Sender ID and SPF records for your account to ensure compliance at Hotmail and other ISP's using this form of email authentication), and DomainKeys (DKIM) authentication (i.e., we will assume responsibility for "key" implementation and updates, encryption, and publication of records to the DNS for your domain).
Integration with Interaction and other CRM (back to top)
Download CRM Integration brochure
More and more law firms are deploying Customer Relationship Management (CRM) solutions to manage their client relationships. We now offer real-time integration between leading CRM packages such as Interaction and Microsoft Dynamics, and our email software application using a proprietary Application Program Interface (SOAP API) that employs remote procedure calls written in XML to transfer data back and forth between the two applications.
For example, data such as email addresses and other contact information can be passed in real-time from the CRM database to your email account while campaign statistics such as open and click through activity can be passed back from the email account to your CRM system.
Online RSVP for Event Management (back to top)
Download Online RSVP brochure
Our online RSVP solution allows event managers to easily create online RSVP forms, host them on standalone landing pages, and incorporate links to the hosted RSVP forms directly into emails. On clickthrough, fields in the online RSVP form can be pre-populated with invitee data pulled from your subscriber database, thereby reducing the amount of information that an invitee must enter to complete a successful registration (click thumbnail to right).
All registrations submitted via our online RSVP forms are stored in a secure online database accessible 24/7, and available for export to Excel.
Online RSVP forms can revolutionize your seminar and other event registration by:
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Boosting response rates
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Expediting response time
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Reducing administrative hassles associated with paper-based registration such manual data entry
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Reducing mailing costs
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Facilitating capture of additional event information (e.g., meal preferences, accommodation needs)
Dynamic Content (back to top)
Download Dynamic Content brochure
Today more than ever, clients expect targeted, relevant communications. The benefits are well-established: increased client satisfaction leading to higher click-through rates, and maximum ROI.
Our Dynamic Content module takes personalization to a new level by enabling the display of different content to different subscribers in the same email. That is, using rule-based logic statements (e.g., if "Industry" equals "Energy", then display "Article A"; if "Industry" equals "Real Estate" then display "Article B," etc.), you can tailor the content of a single email to the interests of individual clients. Whether it’s industry, geography, practice area, or some other attribute, our “Dynamic Content” module allows you to personalize all aspects of your email content based on these attributes.
International Language Support (back to top)
Download International Language Support brochure
Our email application supports foreign characters for languages such as Chinese, Korean, Japanese, and Russian. For law firms with an international clientele, this allows email marketing campaigns to be delivered in a client's own language.
Centralized Brand Management and Compliance (back to top)
Download Enterprise Edition brochure
Our enterprise solution allows senior marketing and business development personnel to enforce branding guidelines in all emails published by the firm without compromising marketing innovation at the local level.
Known as "Lock And Publish," the solution gives senior marketing personnel the ability to "lock down" specific design and compliance-related elements in email templates, which can then be published to local offices. Local offices can then customize and personalize those elements of the message to which they have been granted access in order to meet the needs of their local clientele.
Services Tools
Web Tools
eLawMarketing offers a number of versatile web-based applications that can be integrated into your existing website to enhance the utility of the site for clients and visitors. Alternatively, these tools can be used independently on a stand-alone basis to facilitate client communication and provide better client service.
TOOLS
Dynamic Forms Creation
Secure File Sharing Extranet
Webinar Software
Dynamic Forms Creation (back to top)
Online forms have many uses on law firm websites. They can be used to create (i) online RSVP forms to register clients and other contacts for events, (ii) email newsletter subscription forms, and (iii) contact forms to capture leads via a "Contact Us" page (see screenshot to right).
Our automated forms creation tool allows law firms to quickly and easily build online forms on-the-fly and add them to their websites. Forms can have up to 50 fields in a variety of formats, including text, radio buttons, checkboxes and drop down menus. Individual fields can be made required, or not required (with validation of such items as correct email addresses).
When site visitors complete and submit a form created with our application, four things happen:
One: A branded, professional confirmation message displays on the screen,
Two: A "Confirmation Email" is sent to the individual who submitted the form. This email can be personalized and contain promotional messages with "live" links to multiple web pages.
Three: a notification email is sent to your site adminstrator.
Four: The information submitted with the form is stored in a database (see screenshot to right). The information can then be exported to Excel for various purposes (e.g., creating name tags for events or supplying leads to attorneys for business development purposes).
The bottom-line? Use online forms to boost registration for law firm events and generate increased leads from your website.
Secure File Sharing Extranet (back to top)
Our extranet application offers attorneys and their clients the ability to upload and download confidential documents -- 24 hours a day, 7 days a week -- through a secure, web-based interface featuring permission-based folders. Collaborative document sharing through an extranet eliminates the need to transmit large and sensitive documents via unwieldy email attachments.
Features include:
- Restrict access to individual client folders by setting "permissions" through admin interface
- Upload or download files with a single click
- Email notification when a new file has been uploaded by a client.
- A "Public" folder that allows you to provide easy access to public documents via HTML links in emails or on your website.
- Access, share, or deliver files via web link, email attachment, or facsimile, using virtually any internet-connected device, including PCs, wireless PDAs, and internet-enabled mobile phones
- Apply your own private branding to the extranet interface.
Because the service is hosted online no expensive investment in IT infrastructure or IT staff is necessary to use and maintain the application.
Webinar Software (back to top)
Reduce travel expense by using online meeting ("webex") software to run collaborative meetings right from your desktop with geographically distant clients and attorneys.
eLawMarketing now offers a hosted online meeting solution based on Microsoft Live Meeting 2007 that allows attorneys to easily schedule and run online meetings.
Services Websites
Law Firm Website Design and Development
Our website design and development engagements follow a rigorous Five-Step Process. The goal is to ensure that each client's vision and specific business goals are properly documented and implemented, and that nothing "falls through the cracks." Read below to learn more about our website development services, then visit our sample website portfolio to see what we've achieved for some of our legal industry clients.
Step 1: Site Strategy
Step 2: Site Design
Step 3: Site Coding
Step 4: Site Content and SEO
Step 5: Site Management
Step 1: Site Strategy (back to top)
We are more than just a team of technologists – we are legal marketers (and former lawyers) who understand the unique business and marketing needs of law firms. Accordingly, before we write a single line of code, our first step in any website development project is to schedule one or more confidential "brainstorming" sessions to:
- Identify the firm's key areas of expertise, and primary industries and clients served
- Analyze the competitive landscape in which the firm operates
- Understand the firm's current brand and image within the legal marketplace
- Review the business case for various website features and functionality from the standpoint of cost/benefit
- Explore the potential utility of email marketing, blogs, search engine advertising and other online marketing initiatives to maximize ROI on the firm's website investment
The outcome of these strategy sessions is a roadmap that will guide subsequent design and development decisions, thereby ensuring that the technology deployed conforms to the firm’s business goals and objectives, and not vice versa.
Step 2: Site Design (back to top)
Using appropriate layouts, and the right mix of imagery, colors, font styles, and interactivity, our graphic artists will create a site design that:
- Communicates the appropriate brand image and practice focus
- Employs intuitive and user-friendly navigation
- Maintains a consistent “look-and-feel” across all pages
- Matches existing marketing materials
Step 3: Site Coding (back to top)
Utilizing the latest database-driven techologies, our programmers will deploy a site that:
- Is optimized for maximum search engine visibility
- Is easily updated by non-technical staff using a content management system with an interface that looks and functions like MS Word
- Features user-friendly navigation that enables visitors to quickly and easily find the information they are looking for and take desired actions
- Facilitates the capture of newsletter subscriptions and visitor contact information through well-positioned forms
- Offers appropriate customer support capabilities
- Enables the secure sharing of confidential documents with clients through an extranet
Step 4: Site Content and SEO (back to top)
The importance of well-written site copy cannot be overstated. Site copy that is crisp, clear and informative encourages repeat visits and strengthens client loyalty. We maintain a network of experienced writers (many of them former practicing attorneys) who can work with your staff on everything from attorney bios and practice area descriptions to ghost-written articles for firm newsletters and posts for firm blogs.
Site content should also be optimized for search engines. Our SEO experts will research the keywords and phrases that your potential clients are using in search engines to locate law firms providing the same services that you do. These keywords and phrases can then be incorporated into your site copy, code and meta tags.
Step 5: Site Management (back to top)
Once your site launches, your job is just beginning. In order to generate an acceptable ROI on your website investment, you need to regularly monitor the source and volume of traffic on your website, and visitor navigation patterns. Proper analysis of site traffic reports will yield insights that can lead to modifications in site design, navigation and functionality that will increase inquiries, subscriptions and other success metrics.
We can implement and maintain a successful site analytics program for your site that uses easy-to-read, highly visual reports to:
- Measure page views, unique visitors and hits (by day, month, hour, etc.)
- Monitor the navigation patterns of your visitors
- Identify the search engines spidering your site
- Discover the keywords visitors are using to find you, and which keywords they're using on each search engine
- Trace where your visitors are coming from (referring sites, referring URLs, IP addresses, and more)
- Measure the effectiveness of various search engine advertising programs and email marketing campaigns from the standpoint of conversion rates
Based on these reports, we will recommend incremental modifications to your site design, navigation and functionality to improve key success metrics.
Portfolio Newsletters
Sample Email Communications
We have designed and deployed email marketing programs for over 100 law firms since 2002. In the past two years, our law firm and other legal industry clients have distributed over 7 million emails in connection with email newsletter, alert and invitation campaigns. The samples below (and in the slideshow on our homepage) represent but a small slice of our work.
Email alerts
Email invitations
Email newsletters
Email Flash cards
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Email alerts Law firms of all sizes use email alerts to notify clients of new legislation, regulations and court decisions, as well as breaking firm news. All opens and clicks are tracked down to the individual subscriber level, thus providing instant insight into the interests of individual readers and a basis for followup business development activities. Click the screenshots below to view samples. See the slideshow on our homepage for additional samples. |
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| Farella Braun + Martel | Loeb & Loeb | Dwyer & Collora |
Email invitations Email invitations boost attendance at firm seminars and other events by offering invitees the option of online registration. Invitations can be personalized ("Dear John") and RSVP forms can be prepopulated with invitee data pulled from subscriber records to expedite registrations and eliminate registration errors. Click the screenshots below to view samples. See the slideshow on our homepage for additional samples. |
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| McCarter & English | Lang Michener | Wolf Greenfield |
Email newsletters Law firms and law-related associations use email newsletters to keep their target audiences informed about recent developments of interest. Click the screenshots below to view samples. See the slideshow on our homepage for additional samples. |
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| Freeborn & Peters' Development News email newsletter keeps clients up to date on legal trends affecting real estate development. | Ober Kaler's Payment Matters newsletter covers breaking developments related to Medicare and Medicaid payment. | Meritas delivers a personalized email newsletter to corporate clients who may be interested in retaining law firms within the Meritas network. Using our "dynamic content" technology, content is tailored precisely to the expressed interests of readers. |
Email holiday cards Flash holiday cards delivered via email are an innovative and environmentally-friendly way to share season's greetings with clients and other contacts. Click a screenshot below to view animations created for clients in past years. |
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| Dewey & LeBoeuf translated its holiday greetings into multiple languages - each animated in the card using a selection bar in the upper righthand corner. | Milbank retained us to develop a custom animated envelope that opens to display holiday greetings. | Goulston & Storrs hit upon the clever idea of animating its holiday card with drawings by children of firm employees. We made their idea a reality. |
